Research

Depending on who you ask, panels are either a crusty relic of the past or the only way to get holistic, privacy-compliant consumer data. Which one is it, and where does blockchain and cryptography come in? Created in partnership with HyphaMetrics, this white paper breaks down panel basics, data methodologies, and their applications today and in the future.

As a decade of AdTech proliferation comes to a close, advertisers take stock of where the dynamics of innovation have left them. What works, and what needs to change as digital advertising evolves? Our study breaks down the current state of the advertising ecosystem and expands on new solutions for transparency, verification and fraud.

Our all-encompassing resource  deciphers how fraud occurs in OTT, how it is bought and sold, and the new opportunities it presents for advertisers and publishers.

This 20-page report breaks the technical concepts of blockchain to a 101-level and overviews the implications of the technology on the digital media industry.

AdLedger & MadHive commissioned independent research firm, Industry Index, to survey 100 brand executives, 100 agency executives, and 100 publisher executives to understand existing technical standards and solutions, and how this infrastructure should look in the future.